Tips for Writing for the World Wide Web
Web is a whole new medium.
And it requires a whole new style. Don't just paste your old marketing
materials onto your new website; create content specifically for the
- Keep it short.
This means short sentences, short paragraphs, short pages. Online
readers do not like to wade through dense text.
- Web users
want information quickly and easily
Online readers are scanning your site for information. Make
it easy for them to do so. Use headlines and bullets, and "chunk"
information so it's easy to find at a glance.
- Start with
the important stuff.
Don't assume your reader will stay with you long enough to get to
your point. Put the important stuff at the top; don't lead up to it.
- Don't use
Online readers want information that's direct and to the point. Studies
show that they won't wade through marketing fluff to get it. They'll
just move on.
- Your buttons
are your Table of Contents.
Make sure they clearly tell your visitors where to find the information
they seek. Poor navigation means lost customers.
- Write from
the user's point of view, not your own.
At every moment, ask yourself: What information are my visitors seeking
and how can they most easily find it? "About Us" should
be your last category. Make the site about them.
- Keep your
An outdated site damages your credibility and frustrates your users.
They may not come back.
- Keep moving/scrolling/flashing
text to a minimum.
It's hard to read and becomes distracting and annoying after a few
Web pages are often full or errors; and readers do notice.
Take the time to make sure your site is error free.
Put contact information on every page. You never know which page a user
might choose to print. And make sure all your pages are printable.