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Ten Tips for Writing for the World Wide Web

  1. The Web is a whole new medium.
    And it requires a whole new style. Don't just paste your old marketing materials onto your new website; create content specifically for the web.

  2. Keep it short.
    This means short sentences, short paragraphs, short pages. Online readers do not like to wade through dense text.

  3. Web users want information quickly and easily
    Online readers are scanning your site for information. Make it easy for them to do so. Use headlines and bullets, and "chunk" information so it's easy to find at a glance.

  4. Start with the important stuff.
    Don't assume your reader will stay with you long enough to get to your point. Put the important stuff at the top; don't lead up to it.

  5. Don't use marketing jargon.
    Online readers want information that's direct and to the point. Studies show that they won't wade through marketing fluff to get it. They'll just move on.

  6. Your buttons are your Table of Contents.
    Make sure they clearly tell your visitors where to find the information they seek. Poor navigation means lost customers.

  7. Write from the user's point of view, not your own.
    At every moment, ask yourself: What information are my visitors seeking and how can they most easily find it? "About Us" should be your last category. Make the site about them.

  8. Keep your site updated.
    An outdated site damages your credibility and frustrates your users. They may not come back.

  9. Keep moving/scrolling/flashing text to a minimum.
    It's hard to read and becomes distracting and annoying after a few seconds.

  10. Proofread, Proofread, Proofread.
    Web pages are often full or errors; and readers do notice.
    Take the time to make sure your site is error free.

Bonus Tip:
Put contact information on every page. You never know which page a user might choose to print. And make sure all your pages are printable.



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